Aysu Korkmazoğlu

Meet Aysu Korkmazoğlu, the founder, designer, and creative director of ISOU Jewelry. Aysu began her jewelry design journey in 2002 as a costume jewelry designer and has created collections for numerous renowned fashion brands over the years. She brought her industry expertise and unique vision to life with her own jewelry brand, ISOU Jewelry, founded in 2013.

Since then, he has been actively involved in every stage of production, from conception to the final product. In addition to his active role in the design and production processes, he also serves as creative director of the marketing, promotion, and social media platforms that shape the brand's visual world, overseeing the process holistically. His time spent in the workshops of the Grand Bazaar and the experience he gained from the esteemed masters he worked with form the foundation of his timeless designs.

The designer's unique signature and personal aesthetic are evident in every collection. For him, jewelry is not merely an accessory; it's a personal expression that forges an emotional and stylistic connection with the wearer.

Aysu Korkmazoğlu's design approach goes beyond jewelry and offers personalized experiences. Her unique designs allow women who want to express themselves through jewelry in a quiet yet powerful way, offering this opportunity in an elegant and effortless way.

Its designs, characterized by timelessness, simplicity, and surprising and intriguing details, adhere to contemporary style codes while maintaining a distinct style. ISOU Jewelry pieces are tools of expression that reflect the wearer's stance, accompany their story, and maintain their significance throughout time.